Food: April 2009 Archives


April 9, 2009

I have a simple orange juice purchasing strategy: I go to Safeway and buy whichever of the major brands (Tropicana, Minute Maid, Florida's Natural) is on sale. No doubt people with better taste than me can distinguish these, but I don't much care. Anyway, I was in Safeway the other day and nearly missed the (on sale) Tropicana because they had changed the packaging and I initially mistook it for a generic brand.

Helpful comparison photo here

Turns out I wasn't the only person who wasn't impressed:

Tropicana's previous design, with orange and straw, will soon be brought back. The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.


The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.

Some of those commenting described the new packaging as "ugly" or "stupid," and resembling "a generic bargain brand" or a "store brand." "Do any of these package-design people actually shop for orange juice?" the writer of one e-mail message asked rhetorically. "Because I do, and the new cartons stink."

The juice tasted fine, though.