In defense of not having taste

| Comments (5) | Food Misc
Today's XKCD quite correctly points out that if you're unfamiliar with some aesthetic experience (his example is wine), you're willing to tolerate any cheap crap, but once you have some experience, you tend to develop some taste. Inevitably, you find yourself preferring some varieties of that experience more than others.

Arguably, developing taste is a good thing, since, as Munroe has his character suggests, it opens up whole new vistas to you—albeit at the risk of turning you into an annoying snob.

There's another downside too, though: it tends to be expensive. This isn't inevitable, of course: after sampling a whole bunch of whiskeys you might find that you prefer Jack Daniels ($16.99/750) to Macallan 25 ($649.99), but assuming your neural architecture isn't too different from the rest of humanity—and perhaps you take your cues from your peers—it seems likely you're going to find that your tastes line up with others. And as things which are in demand naturally tend to be more expensive, you're suddenly going to be expending a lot more money on the same general class of experience. [I don't think the market's natural response to produce more of a desirable product helps out here, since you can almost always invest more and more input into some product (use the best grapes, age it longer, etc.), in the interest of creating an ever more exclusive and allegedly better version.]

Of course, the mere fact that you're shelling out more money doesn't necessarily mean you're worse off, since the counter-argument would go that you're getting more hedonic value out of the better product. I'm not sure that's true, though, since you habituate so fast. When I first started eating sushi, I was happy to eat the cheap stuff, but now that I've had reasonably good sushi, I'm not prepared to go back. Seems like a good reason to stay away from Masa.


The best reason to stay away from Masa is that Urasawa in LA is so much closer.

At the risk of playing to type, I'd recommend upgrading from Macallan 25 ($649.99/750) to Rittenhouse BIB Rye ($16.99/750).

Listened to a bit of an interview today with David Linden, author of "The Compass of Pleasure" (

While most people are able to achieve a certain degree of pleasure with only moderate indulgence, those with blunted dopamine systems are driven to overdo it. Linden explains, "In order to get to that same set point of pleasure that others would get to easily — maybe with two drinks at the bar and a laugh with friends — you need six drinks at the bar to get the same thing."

I wonder if there's a similar blunting to stale experiences within a given domain, where some people need to "overdo it" in terms of quality/nuance (instead of sheer volume) to meet that same pleasure point.

a) ArticleMarketingRobot (best article marketing software)

Leave a comment