Slate has published another Farhad Manjoo
screed against unlimited Internet service.
And say hooray, too, because unlimited data plans deserve to
die. Letting everyone use the Internet as often as they like for no
extra charge is unfair to all but the data-hoggiest among usand it's
not even that great for those people, either. Why is it unfair? For
one thing, unlimited plans are more expensive than pay-as-you-go plans
for most people. That's because a carrier has to set the price of an
unlimited plan high enough to make money from the few people who use
the Internet like there's no tomorrow. But most of us aren't such
heavy users. AT&T says that 65 percent of its smartphone customers
consume less than 200 MB of broadband per month and 98 percent use
less than 2 GB. This means that if AT&T offered only a $30 unlimited
iPhone plan (as it once did, and as Verizon will soon do), the 65
percent of customers who can get by with a $15 planto say nothing of
the 98 percent who'd be fine on the $25 planwould be overpaying.
This seems extremely confused. First, it's generally true that
whenever a business offers a limited number of product offerings
with each at a fixed price that some people overpay because they
only want some cheaper offering that the company doesn't provide.
For instance, when I bought my last car, Audi insisted on
selling me the "winter sports package" (heated seats and a ski
bag). Now, I don't do a lot of skiing and I didn't want either
but thats the way the thing came. Now by Manjoo's logic, it was unfair
that I had to pay more for a ski bag I would never use (the heated
seats are great, by the way) but that's just the way the product
comes. Sure, I'd rather the company offered exactly the package
I wanted but a limited number of offerings is just a standard
feature of capitalism.
Its worth observing that there's nothing special about
the "unlimited" plan in Manjoo's logic (It's not really
unlimited anyway, since the network has some finite
amount of bandwidth available so that provides a hard upper
limit on how much data you can transfer in a month; it's just
that that limit is really high.) Say Verizon offered only
a 2GB plan, would he be whining that he only used 200 MB
of bandwidth and so he was being made to overpay so Verizon
can make money on the 2GB-using bandwidth hogs?
So, this objection is pretty hard to take seriously.
Manjoo goes on:
But it's not just that unlimited plans raise prices. They also ruin
service. Imagine what would happen to your town's power grid if
everyone paid a flat rate for electricity: You and your neighbors
would set your thermostats really high in the winter and low in the
summer, you'd keep your pool heated year-round, you'd switch to
plug-in electric cars, and you'd never consider replacing your
ancient, energy-hogging appliances. As a result, you'd suffer frequent
brownouts, you'd curse your power company, and you'd all wish for a
better way. Economists call this a tragedy of the commons, and it can
happen on data networks just as easily as the power grid--faced with no
marginal cost, it's in everyone's interest to use as much of the
service as they can. When that happens, the network goes down for
everyone.
So, first this is just wrong: it's actually reasonably common
for utilities to be included in people's leases and yet when
that happens people don't automatically switch to plug-in cars
or start up home aluminum refineries.
That isn't to say that at having to pay for each watt of power
doesn't have some impact on your consumption, but there is only
so much power that it's really convenient for people to use;
it's not like power being free causes consumption to spin off
into infinity. To take another example, it's absolutely standard
for local voice telephony service to be sold flat rate and yet practically
nobody leaves their phone line tied up 24x7 just in case they
want to say something to Mom and don't feel like taking the
trouble to dial the phone. (Full disclosure,
I actually have used dialup internet as a replacement for a leased
line this way, but that's a pretty rare use case.)
The second problem with this claim is that computer networks
don't behave the way the electrical grid does in the face of contention.
Like the electrical grid, computer networks are sized for a certain
capacity, but unlike the grid, computers aren't built with the
assumption that that capacity is effectively infinite. If the
electrical grid in your area is operating at full capacity,
and you turn on your AC, this can cause a brownout because there
is no way for the power company to tell everyone to use 1% less
power and even if there was, many of the devices in question are
just designed to operate in a way where they draw constant power.
By contrast, computer network protocols are already designed
to operate in conditions where they can't use as much bandwidth
as they would like because non-infinite bandwidth is a basic feature
of the system. Even if there is no contention for the network,
applications need to work behind a variety of connection types
so people who build applications typically build them to automatically
adapt to how much throughput they are actually getting. For
instance, Netflix has adaptive streaming which
means that it tries to detect how fast your network is and if
it's slow it compresses the media harder to reduce the amount of
data to send. What this means is that unlike the electrical grid
where your computer may just crash if it doesn't get enough power,
if the network suddenly gets slower, performance degrades relatively
smoothly.
The second thing you need to know is that in data networks congestion
is (almost) the only thing that matters. If nobody else is trying to
use the network right now then it's fairly harmless if you
decide to consume all the available capacity. What's important is
that when other people do want to use the network you back
off to give them room.
So, to the extent to which there is a scarce resource it's not
total download capacity but rather use of the network at
times when it's actually congested.
To a great extent network protocols (especially TCP) already do
attempt to back off in the face of congestion but there's also
nothing stopping
the provider from deliberately imposing balance on you
(cf. fair queueing).
In either case, this is a relatively orthogonal issue to the
volume of data transferred; a cap on total transfer is an
extremely crude proxy for the kind of externality Manjoo is
talking about. Not only is it crude, it's inefficient: it discourages
use of the network which would be cost-free for others and of value
to the customer using the network.
All this stuff has of course been hashed out endlessly in the networking
economics literature and the above is only the barest sketch. Suffice
to say that just applying this sort of naive "tragedy of the commons"
analysis doesn't really get you very far.